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How to Use an Account-Based Strategy to Drive Revenue Growth

Crunchbase

And in tough economic times like these, it simplifies prioritization, provides a clearer path to ROI and streamlines the customer acquisition process. Instead of thinking, “I’m going to market to every business,” pivot to, “I’m going to market to this very specific subset of companies because they fit my ideal customer profile.”

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38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

Senior Director, Demand Generation at Unitrends. Fast forward to today, and the program ROI has gone up, our SDR team is more productive, and we have a marketing team that deeply understands the needs of Sales. . My grandfather was a very successful salesman for a company that did advertisements in the yellow pages.

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