SBI Growth

JUNE 19, 2013

Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Be agile - Learn quickly from your mistakes and pivot when necessary. Be prepared to: Walk him through your demand generation activities. Outline your budget in detail and the expected ROI on marketing spend.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

Sales Hacker

JUNE 16, 2022

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Similarly, most demand gen teams set aside budgets for new program pilots, A/B testing, software, agencies, etc.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

SBI

OCTOBER 12, 2017

This practice of focusing on a smaller, albeit more lucrative, set of best-fit accounts and measuring success based on revenue generated, is quite the pivot from how many B2B marketing teams used to measure success. But, it’s a big change that nets even bigger results. How can you tell what is really going to work?

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

The ROI Guy

SEPTEMBER 13, 2011

However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant. Third, you need to have, or be able to develop, the personalized content to match the personalization upon which you are pivoting.

Ideal Customer Profile 65

Ideal Customer Profile Pivotal Data Case Study 65

The ROI Guy

SEPTEMBER 13, 2011

Our Alinean analysts work with your team to identify the content to be included, mapping the content to be intelligently recommended based on the profile / pivot points. The qualitative content such as relevant case studies, recommendations and next steps often exist, but needs to be properly organized for use in the Interactive White Paper.

Ideal Customer Profile 40

Ideal Customer Profile Pivotal Case Study Customer 40

The ROI Guy

SEPTEMBER 13, 2011

For the case where the white paper content does not yet exist, we can: Work with your team or third-party content developers to help define the pivot points / customization needed and help guide the authoring, Leverage our Alinean team to author the white paper and make it interactive – a turn-key Interactive White Paper solution.

Pivotal 40

Pivotal Demand Generation Demand Generation Targets Customer 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40