Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?
SBI Growth
OCTOBER 30, 2012
Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number. Rather than focus on working with sales to drive revenue, they got caught up chasing shiny objects. Implementing antiquated advertising campaigns. You end up with a lot of activities that don’t produce results. What Happened?
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