How Message Dilution Is Hindering Your Buyer and Financial Growth
Mereo
JUNE 30, 2022
A CSO Insights study , too, found that almost 60% of companies say their brand message is diluted before reaching the buyer. Marketing builds out digital platforms and other advertising collateral. It is just as important to arm your salesforce on this vital sales enablement tool. 28% said they lost more than $10 million.
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