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How To Create a Winning Go-to-Market Strategy

Gong.io

A marketing strategy explains how a company will advertise a product to target audiences. Everyone in your GTM team, from marketing to sales and customer success, can use it to understand the unique value of your product and the reasons behind things like your pricing strategy and marketing efforts. Sales-led go-to-market strategy.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

We have prepared the roundup of the best sales blogs just for you! These are the best sales blogs you need to be following to keep your sales blade sharp. Here are the best sales blogs in Slideshare form, or below the presentation are all the individual sales blogs with a little more detail. Sales Hacker.

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Inbound or outbound sales—which one should you focus on?

Close.io

Wondering what the right sales approach for your company is? Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well. Pros & cons of inbound sales.

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The Complete Guide to SaaS Sales

Nutshell

The SaaS industry has different selling techniques , key metrics , and sales process activities compared to the ones you’d encouter while selling a tangible physical product or a more traditional service like a marketing consultation package. By the end, you should have a clear roadmap for reaching your or your company’s sales goals.

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18 essential sales KPIs: What to measure and how to track everything

Close.io

If you want to scale your sales team, grow your revenue, and beat out the competition, there’s no question you need to understand data. All the best sales teams in the world run on data. Unlike revenue, more isn’t always better when it comes to sales data. You don’t need more sales metrics and data to wade through.

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25 Must-Read Sales Blogs

Zoominfo

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. Start advertising on marketing platforms using the messages you’ve just created for various audience members.