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Insights on Outbound Conference in Atlanta

Pointclear

As a sales acceleration specialist he helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design. An example: “Six steps to a perfect test drive.”).

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

But here’s where we disconnect: If marketing is responsible for “helping sales find and close business … developing valuable customer relationships in those accounts. … [AND] technology is also key to making ABM work and scale,” then many companies won’t have the staff and training to do ABM correctly.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.