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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you. That’s what makes referral networks a marketing goldmine.

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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

Linkedin and other social media outlets are overrun with self-proclaimed marketing gurus full of inspirational advice, but have little content for scrappy real estate agents trying to do their own marketing, especially from the ground up. Real estate content is a goldmine. Don’t worry, you’re not alone. Make fun content.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Someone might sign up for a newsletter, read it once, and then never interact with your company. Tracking source to sale.

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The 8 best CRMs for marketing

Nutshell

Here are a few reasons why CRM is important for marketing: A CRM offers insight into what leads and customers need: A ​​digital marketing CRM is a powerful tool for visualizing where leads are in the pipeline and tracking their communications with your team. Plus, you can use custom reports to dig deeper into the data.

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The 8 best CRMs for marketing teams

Nutshell

Just about any modern CRM will offer a goldmine of data for your marketing team to review. Lead form integration: When a website visitor completes a form to receive a content offer, subscribe to your newsletter, sign up for a demo, or contact your sales team, their name and email address should populate in your CRM automatically.