Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?
Sales Hacker
SEPTEMBER 13, 2021
The actual ROI and other measurements are very well-monitored against the forecasts. Marketing’s alignment with sales and finance is good and supported by general management. So far, so good as with an average deal size of $1150 and a 25% gross margin; the total investment of $235,000 will be recovered with a ROI of 29%.
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