Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?
Sales Hacker
SEPTEMBER 13, 2021
It was made a team effort to evaluate campaigns and while running a campaign the conversion ratios in the funnels are monitored together. While defining your marketing strategies, consider how the funnel will look. Here is your funnel with all the steps you need to measure: So this is what the marketer has foreseen in this campaign.
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