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Three Ways a Loyalty Program Helps You Keep Customers – and Find New Ones

SugarCRM

We’re living in an exciting time for loyalty marketing. But how exactly does a loyalty program do this for businesses? This article explores three ways loyalty programs can be used as an all-around marketing tool for current customers as well as new leads, too. But first, let’s define a loyalty program. We miss you!”

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How to Build a Brand Ambassador Program for Your Business

SugarCRM

While it seems like a bit of a buzzword, it’s just an evolution of the oldest strategy in the book: word-of-mouth advertising. A brand ambassador is someone representing and advertising your company to help build a positive embodiment of your business’s identity. It strengthens the relationship and fosters incredible brand loyalty.