Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. Calls were split: 5 were make to decision-makers/influencers and 5 were made to executive assistants. We reached 3 decision-maker/influencers and 2 executive assistants. One billion dollars. A Keep-at-It Story Close to Home.
Pointclear
MAY 19, 2015
Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. I wrote another blog about this concept that you can find in Top Sales World’s magazine here.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
OCTOBER 1, 2015
Neither is using advertisements to target and retarget a group of people because they work at a company and came to your web site. This approach alone won’t get the job done on a sustainable basis because this account targeting strategy becomes all about the company and little about the individuals who influence and make the buying decisions.
Pointclear
DECEMBER 8, 2011
In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” A recent lawsuit, for instance, values Twitter followers at $2.50
Pointclear
OCTOBER 6, 2015
With target account acquisition and development efforts, it’s important to note that marketing is not solely responsible for creating demand, but in many cases it’s about influencing demand as well. I also like Matt’s reference to marketing’s influence on demand. It is about a lot more than technology.
Expert insights. Personalized for you.
183 
Let's personalize your content