Advertising Influencer Marketing PointClear 
Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. Calls were split: 5 were make to decision-makers/influencers and 5 were made to executive assistants. Calls were split: 5 were make to decision-makers/influencers and 5 were made to executive assistants. One billion dollars.
Pointclear
MAY 19, 2015
Outbound marketing is dead. Many say that even marketing as a whole is dead. I recently stumbled across the term Zeitgeist —which is defined as the intellectual fashion or dominant school of thought that typifies and influences the culture of a particular period in time. Have you noticed how many things are dead these days?
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Pointclear
OCTOBER 1, 2015
There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
Pointclear
OCTOBER 6, 2015
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
Pointclear
DECEMBER 8, 2011
Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. However, that difficulty does not absolve marketers from making an effort. However, that difficulty does not absolve marketers from making an effort.
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