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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot Sales

Sales Key Performance Indicators (KPIs). These sales metrics are important for measuring company-wide performance: Total revenue. Market penetration. Cost of customer acquisition (CAC) is the average amount of sales and marketing expenses required to acquire one new customer. Sales and business development.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The ultimate account-based sales guide for the modern, digital seller, SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results. Outbound Sales, No Fluff. Rex Biberston & Ryan Reisert.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I spent 13 years in massage therapy, which included running my own business, before I moved to sales. Ashleigh Early focuses on helping companies and sales professionals achieve sustainable growth by emphasizing empathy and humanity through science. What is one a-ha moment you’ve had in your sales career? Alicia Berruti.

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