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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Insurance: 38%. Marketing and Advertising: 25%. Design and Development: 39%.

Industry 143
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How to Adapt to the New Sales Environment: A 2-Step Approach to Navigating COVID-19

Sales Hacker

Every day we recover quickly from the many rejections we receive from prospects, clients, and the market, only to hop on a call and get rejected again. Proactive outreach / outbound prospecting — A more tailored, human approach to getting in touch with prospects via phone, email, or social. Our current situation is no different.