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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

It will involve developing new advertising and promotional strategies, performing customer research, generating new leads, and creating new product and service ideas. Combine these insights with third-party intent data to get a more robust understanding of your target prospects. Reevaluate Primary Targets.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. Like their counterparts in sales, advertising and marketing professionals also routinely experience toxicity in the workplace.

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Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

What to do instead: We sent this email, and it landed us a meeting because we shared our results with a similar nonprofit. Personalization — Show you’re not a spammer and that your outreach was intentional. Check out the best advertising campaigns of all time and you’ll notice a pattern. They’re very impersonal.

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The 12 Best AI Assistants for Sales Teams

Hubspot Sales

AI sales software refers to a category of tools that leverage artificial intelligence (AI), natural language processing (NLP) algorithms, and machine learning (ML) to streamline the sales process. The tool can then give pointers for improvement. Through adoption of these tools, they were able to obtain better data for account selling.

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