Advertising Tools White Paper Workshop 
The Pipeline
OCTOBER 14, 2011
With the right tools, measuring the right variables, we can become sales alchemists. Pipeline reporting tools are falling short of meeting the wide array of sales executives’, sales managers’, and frontline sales professionals’ needs. Tools that measure relationships, sale velocity, and other soft variables are lacking.
The Pipeline
APRIL 29, 2011
For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. Sales Tool. White Paper. There’s so much that’s wrong with the traditional sales funnel, and it’s gotten worse in the Sales 2.0 We were schooled to throw as many prospects in the funnel as we could find.
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The Pipeline
JULY 29, 2011
Sales and marketing lead generation tools follow this suit. Other leading content providers such as Olgilvy Advertising and CMO.com agree. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. This means your tools need to allow for this collaboration.
The Pipeline
AUGUST 12, 2011
Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. Sales Tool. White Paper. It’s their way of saying, “Please listen to me.” ” Who is someone you can always count on to listen to you? About Carol Doane. Sales Cycle. Sales eXchange.
The Pipeline
JULY 15, 2011
Robert Terson spent 40 years fearlessly selling advertising to small businesspeople; his passionate purpose as an author and speaker is to enlighten and inspire you to be a far better salesperson than you are now. Sales Tool. White Paper. If you want to be a top-tier professional, you must do the same. Sales Cycle.
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