Marketing KPIs are changing. Here’s why.
Zoominfo
APRIL 20, 2022
Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. Taneja adds, “If a prospect goes into a sales meeting and they already know about the product because marketing has done a good job, it makes the sale a lot easier.” Everyone’s happy.”
Let's personalize your content