Remove Apparel Remove Consumer Remove Incentives Remove Marketing
article thumbnail

Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. they can be used for both short-term and long-term incentive efforts?—?adds A lot of channel programs use a reloadable prepaid card as their incentive mechanism. businesses?—?fully

article thumbnail

Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. Enlightened businesses also prioritize customer retention, which involves keeping current consumers satisfied, so they continue buying. What Is Customer Acquisition? A Well Defined Strategy.