Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
Expansion by finding new customers for an existing product. Let’s explore some examples. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. It’s not an acquisition simply to sell more apparel ,” Lululemon CEO Calvin McDonald told CNBC. “We
Let's personalize your content