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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. they can be used for both short-term and long-term incentive efforts?—?adds A lot of channel programs use a reloadable prepaid card as their incentive mechanism. businesses?—?fully

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Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

Customer acquisition might also apply coupons or discounts depending on your business model. You might even consider giving existing customers incentives for referrals to drive sales. For example, if you’re selling outdoor gear and apparel, you might identify that hikers care about safety when going on trails.