InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. I’ve worked with marketers and MarTech tools for most of my career.

Vendor 63

Vendor Analytics Report Marketing 63

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

InsightSquared

OCTOBER 22, 2018

Organizations with strong communication enjoy increased sales, higher customer retention rates, shorter buying cycles, increased hot leads, and higher sales win rates among many other benefits. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue. This is the gateway to higher content ROI.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87