article thumbnail

Buyer Personas – Critical Tools for Modern Sales Reps

SBI Growth

A customized sales process is an excellent tool. You can do this by incorporating dynamic personas and buying process maps. These tools help to anticipate buyer trends and keep pace with the buyer. In this article I cover the value of persona-based selling. However, it cannot be viewed in isolation. This isn’t a lot.

article thumbnail

Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise? A Lack of Training.

Marketing 252
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

We Are Efficient, But Are We Effective?

Partners in Excellence

We have endless tools and technologies, increasingly assisted by AI, enabling us to accomplish more in each hour. As managers, we don’t have to coach, because conversational intelligence and other tools do the majority of that for us. The efficiency articles drive 10-100 more likes and comments than the effectiveness articles.

Retention 126
article thumbnail

Rainforests and Torn ACL’s Provide Insight into Effective Selling

Understanding the Sales Force

Dinger, our GoldenDoodle, who I have featured in several articles , tore his ACL last week. This is called having a Supportive Buy Cycle and while 64% of the top salespeople in the world have it, only 10% of the bottom half of all salespeople and 1% of the bottom 10% have it as a strength. Hold that thought. Disconnected.

Groups 156
article thumbnail

The Age of Automation for Sales and Marketing is Here

Zoominfo

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130
article thumbnail

Seeking New Sales Techniques? Look Beyond Digital

No More Cold Calling

Read the rest of the article.). McKinsey also created a template of what this human/digital communication preference looks like throughout the buying cycle, based on their surveys of business buyers. We will never replace real human engagement with tweets, status updates, “click here” buttons, or automated lead generation tools.

Fashion 219
article thumbnail

Latest Research on Personality Assessments for Sales Selection

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Two articles caught my attention today. A sales candidate with either the Lack of Desire or the Lack of Commitment would neutralize all ten of the traits the article referred to! Any combination of 3 or more would certainly neutralize all ten of the traits referred to in the article.

Research 291