article thumbnail

For Becc Holland, Chorus.ai’s Head of Sales Development, Sales Is Much More Than a Career — It’s in Her DNA

Chorus.ai

Just check out some episodes of her popular “Flip the Script” webinar series — like this one about personalizing at scale — and you’ll quickly understand how she puts insight into action while helping other sales pros to improve their game. And that decision keeps delivering many returns for Becc. Flip the Script.

Scale 114
article thumbnail

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

That no matter how many tips or best practices I read on LinkedIn posts or hear on webinars, I can only implement the ones that are authentic to me. Julia Bourne is leading a team in the Automotive Aftermarket industry focused on driving global revenue within our brands. What is one a-ha moment you’ve had in your sales career?

Hiring 130