B2B Lead Gen Marketing PointClear 
Pointclear
APRIL 6, 2017
As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - There is no strategy in their market approach. I get at least one like this every day.
Pointclear
AUGUST 30, 2016
As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.
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Pointclear
JANUARY 9, 2014
Outbound calling is interruption marketing. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads. Here’s what they had to say: Ardath Albee | Marketing Interactions. A form completion is a lead. Write it and they will come. Give up after 1 – 2 calls.
Pointclear
APRIL 25, 2011
PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. This is why so much lead wastage is going on. Is that a problem?
Pointclear
JULY 19, 2012
Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales this year that’s surprising, Brian talks about the way many companies haven’t fully embraced optimizing their effective selling time by looking at marketing, lead generation and aligning sales and marketing.
Pointclear
APRIL 17, 2012
” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.
Pointclear
SEPTEMBER 9, 2016
Marketing and sales are aligned. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Matt Heinz, Heinz Marketing , President. Cold calling is dead” is as big a lie as “outbound marketing is dead.” B2B marketers ignore it at their peril.”. Cold calling is dead.
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