4 Forever Changes Transforming B2B Revenue Activities
Sales and Marketing Management
DECEMBER 14, 2020
Marketing is the sales development team. The B2B buying process isn’t as linear or predictable as most companies assume. The companies that win will make it easier for people to self-serve and make more buying-related decisions without speaking to a salesperson. Before the pandemic 70% of B2B selling was already “inside selling.”
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