Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. What is a Lead? Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Get answers to these questions about lead gen — and so much more!

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales Hacker

APRIL 8, 2021

In B2C or e-commerce these problems exist, too. This was stolen from the B2C world as a purchase coming from a user that clicked an ad 12 days before, can still be attributed to that ad (especially if the item was added to cart then). A prospect comes to a webinar. Prospect declines. Or was it the blog, or the TV ad?

Lead Rank 94

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 94

Hubspot Sales

AUGUST 21, 2023

While the funnel is centered around the awareness, consideration, and decision stages of the customer’s journey, the circular flywheel focuses on attracting, engaging, and delighting prospects, leads, and customers. In this stage, a prospect has demonstrated they have a problem your product can solve. First up is the attract phase.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

DiscoverOrg Sales

AUGUST 28, 2018

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For our prospects, an example might be ‘summer slump.’ Seasonality.

B2B 89

B2B Hubspot Marketo Account Based Marketing 89

Hubspot Sales

NOVEMBER 21, 2018

This is when a prospect has demonstrated they have a problem your product can solve. They show this through digital behavior like downloading an ebook or joining a webinar. At this time the prospect has likely asked for a quote or a trial period and are nearing a decision on whether or not to purchase. Generate interest.

Paid Content 137

Paid Content Top of Funnel Lead Rank Webinar Metrics 137

LinkedFusion

AUGUST 23, 2023

Are you ready to supercharge your business growth through lead generation? We’re about to take a deep dive into the process that turns curious prospects into a purchasing customer. What Is the Lead Generation Process? How to Do B2B Lead Generation? Before the pandemic face-to-face prospecting was considered a norm.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52