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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Marketing was about demand generation, marketing was about building a pipeline. Does every CMO have to previously have been a director of demand generation? Well, the first thing I’d say is that you need to be able to build demand and pipeline in order to earn the right to be a CMO and continue to be a CMO.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Demand Generation. Fortune 500 is a listing of the 500 largest companies in the United States based on revenue, compiled and published yearly by Fortune magazine. General Manager. Base Salary. BASHO Email.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical white papers have been published by various industry magazines. She has extensive experience in business development, demand generation, inside sales, business transformation, and driving top line revenue.

Hiring 130