Analysing the impact of the ‘Amazon Effect’ on B2B Sales
Artesian Solutions
OCTOBER 30, 2018
The Consumerisation of B2B: Analysing the impact of the ‘Amazon Effect’ on B2B Sales. There’s a new normal that blurs the lines between B2B and B2C”. Convenience and simplicity are the overriding influences over pretty much every purchasing decision today. Buyers are demanding more agile and responsive B2B sales practices.
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