Analysing the impact of the ‘Amazon Effect’ on B2B Sales
Artesian Solutions
OCTOBER 30, 2018
The Consumerisation of B2B: Analysing the impact of the ‘Amazon Effect’ on B2B Sales. There’s a new normal that blurs the lines between B2B and B2C”. Whilst in days gone by the B2B purchasing process was limited to in-person sales interactions, today more and more business buyers are growing to expect consumer-like experiences.
45 
Let's personalize your content