Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Or maybe you only want to retarget commercial banks with more than $1 million in annual revenue. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Or maybe you only want to retarget commercial banks with more than $1 million in annual revenue. Now, imagine two prospects working for different organizations. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Sales Hacker

JUNE 11, 2020

For example, a message to the chief information officer of a large bank will be drastically different than a message to the engineering manager at a software company. An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

Sales Hacker

MARCH 2, 2020

If you truly want to be a better leader, better salesperson , better speaker, better writer, or just a better person, you need to study the craft. Studies continue to find that most CEO’s read 5 books a month , and earn 350% more income than the average American. Our bank account takes a hit. Matthew Dixon and Brent Adamson.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

OCTOBER 7, 2021

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Katie Carty Tierney is an Area Vice President for the Americas at BMC Software. “Always deliver more than expected!

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

OCTOBER 21, 2019

Senior Director, Demand Generation at Unitrends. The early days were spent learning — late nights, weekends, and early mornings, you could find me listening to podcasts, reading books, and studying numbers. Enterprise Account Executive and Sales Leader at Lucid Software Inc. Jessica Dodge. Founder of Salestread.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90