Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes. Still, virtual events were unchartered territory.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

The Pipeline

APRIL 25, 2011

The answer was that indeed sales was, but it was interesting to see how the real question and discussion turned to whether sellers were being to passive, reactive and readily abdicating part of their mandate, letting the buyer dictate the outcome good or bad, because relationships are more important than sales. Demand Generation.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

Delicious Sales

MAY 2, 2012

Demand Generation (181). Buyer (2086). Travel (448). Inside Sales (849). Channels (799). Advertising (694). Selling Skills (528). Incentives (379). Outside Sales (81). Customer (6670). Opportunity (3675). Closing (3085). Conversion (2818). Positioning (2599). Social Media (2543). Objections (1892). Revenue (1783).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Sales Hacker

OCTOBER 21, 2019

SNAP Selling focuses on how to deal with today’s overwhelmed buyers. The buyers who are almost impossible to connect with, get distracted mid-decision, and choose to stay with the status quo. . Senior Director, Demand Generation at Unitrends. Territory Account Manager at Alcatel-Lucent Enterprise. Jessica Dodge.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90