The ultimate sales guide to setting and discussing pricing
OnePageCRM
MARCH 8, 2017
Let’s imagine some data from 100 potential customers: We can see that the price is elastic : lower prices result in more buyers. When Nathan Barry (ConvertKit Founder) launched his first book, The App Design Handbook , he created 3 pricing tiers with additional resources bundled into the higher packages. Source: A Smart Bear.
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