article thumbnail

'Sales Process' Is In The Air

The Ultimate Sales Executive Resource

Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Landslide has a similar offering for building a sales process. has shifted the negotiation power clearly in favor of the buyer. So these people believe that this task can even be automatized.

article thumbnail

The Ultimate Guide to Sales Coaching In 2019

Gong.io

Let me guess: no one trained you for sales coaching. I went on to overachieve quota by a landslide. Instead of getting the buyer to “own” the next steps, your rep TELLS your buyer about your process. As a result, the buyer doesn’t “own” the project. Then this is the most important thing you’ll read today.