Buying Cycle Marketing Remedy Vendor 
The Pipeline
NOVEMBER 13, 2014
The most recent would be assassins are Socialites, social selling advocates, who seem to spend as much time sniping at and proclaiming the death of cold calling as they do speaking about what they sell, social selling products, seminars, remedies and dreams. These are people who of their own volition initiated a buying cycle.
The ROI Guy
MARCH 30, 2011
If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have."
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The ROI Guy
MARCH 15, 2011
Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.
Customer Centric Selling
JANUARY 16, 2013
Rather than cause a fuss Mom decided IIWII for something that was easily remedied. So it is with silos that support getting offerings to market. If Product Development creates an offering that isn't a good fit for buyers, Marketing dutifully creates collateral for the launch. The meals were served. Are some sales issues fixable?
The ROI Guy
MARCH 23, 2011
In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.
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