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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Use Act-On for all your online marketing campaigns. Phone, email, SMS and other channels are the lifeblood of inside sales. Act-On ToolSkool. Aventioninc. Bloomfire ToolSkool. CallidusCloud.

Vendor 139
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17 Best Sales Tracking Software

Hubspot Sales

By knowing which channels produce the most leads, you can better deploy your marketing resources. A feature such as a TAM calculator can help you gauge your level of market penetration. You should also record which channel they used (phone, email, social, etc.) Choose software that allows you to build profiles for your leads.

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot Sales

Market penetration. Revenue by territory. Channel Sales Metrics. These metrics will help you optimize your channel sales strategy. Perhaps you start a new marketing campaign in January -- its impact on CAC won't be visible until February. Sales Key Performance Indicators (KPIs). Revenue by product or product line.