DiscoverOrg Sales

FEBRUARY 13, 2019

That’s just one example of how you can use multiple data points to launch more effective marketing campaigns. Location data for marketing campaigns. What are some ways you use multiple data points to launch more effective marketing campaigns? We hosted the overflow at the location next door.).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Emissary

NOVEMBER 4, 2021

To optimize your investment, consider whether the accounts in a vertical look to each other as reference points. Most vertical marketing strategies start with content for demand generation and SEO activities. Build a one-to-many ABM campaign aimed at a vertical. Vertical marketing best practice #4.

Marketing 52

Marketing Strategy Collateral Case Study 52

Zoominfo

MARCH 28, 2022

This data is fundamental to communicating well with prospects and supporting critical go-to-market functions, such as audience segmentation , territory planning , and lead routing. “Firmographic and demographic data are table stakes,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Sales Hacker

OCTOBER 21, 2019

My goal was to get regular mechanics to refer transmission repairs to our shop. Senior Director, Demand Generation at Unitrends. I learned what I now refer to as compassionate prioritization. Crossing the Chasm by Jeffrey Moore is something I still refer back to regularly. It was fun. From then on, I was hooked.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker Training

NOVEMBER 21, 2022

PFL provides a suite of sales and marketing solutions that help you close more deals, revitalize stalled engagements, hyper-personalize email campaigns, and deliver stunning content designed to drive conversion and loyalty. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52