Highspot

JANUARY 28, 2024

A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. Saves Time Time is precious in sales and for all consumers. During consideration, case studies and datasheets make a difference.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Hubspot Sales

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. For instance, a marketing consultant may say, "One of the biggest challenges I see is that consumers want more personalization. Instead, narrow your focus to one or two challenges.

Face-to-face 95

Face-to-face Lead Rank Lead Scoring Positioning 95

LeadFuze

DECEMBER 31, 2021

How Do You Construct a B2B Marketing Plan? Create an incentive compensation plan for every market segment. If you want to build a relationship with someone, the best way is to start by consuming their content. The incentive structure must be clear in order to avoid confusion, since everyone needs different motivations.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52