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Target Audience and Buyer Persona: What Is It and How to Use It?

LinkedFusion

By reading further, you’ll uncover various strategies to harmonize your sales and marketing endeavors with the precise needs of your customers. Customer personas are imaginary or mostly imaginary characters created to represent and evoke a specific kind of customer. What Is a Buyer Persona?

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8 Creative Sales Prospecting Ideas You've Never Tried Before

Hubspot Sales

Creative Sales Ideas. Attend Your Customers' Events. Sales success largely depends on routines. Bill Cates, a sales referral expert, suggests creating a simple website customers and contacts can use to forward you referrals. This technique is like co-marketing but for your sales department. Send Them a Book.

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What you Need to Know to Start an Online Retail Business

Hubspot Sales

If your competitors have any collateral like case studies, take a close look at it. Familiarize yourself with your target base's needs, interests, preferences, traits, and quirks — that intel with shape the buyer personas that will ultimately guide your sales and marketing efforts, down the line. One way or another, dig in.

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