Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. This summary hardly gets us out of the station!

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Everest Marketing Travel Webinar Metrics 52

Appbuddy

JUNE 2, 2021

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? There are a number of good news stories: Most popular marketing channel. These trends reinforce the popularity of the channel described above. More revenue and greater value.

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Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

JANUARY 11, 2022

We fielded ongoing curveballs from COVID-19, dealt with the impacts of new industry forces like Apple Mail Privacy Protection (MPP), and tried to meet ever-rising consumer expectations. . Consumers still have a huge appetite for video content—and this won’t change any time soon. . Resolution #2: Find new ways to use short-form videos.

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Marketing Webinar Metrics Everest Face-to-face 52

Appbuddy

JULY 29, 2021

Marketers have leveraged the email channel to communicate with subscribers more than ever before. Of course, spoofing attacks don’t exclusively harm consumers; there are long-term implications that can be devastating to the brand, as well. It’s hard to overstate the impact of COVID-19 on the email landscape. Deliverability.

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Everest Policies Report Email Marketing 98