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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

NOVEMBER 6, 2019

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Consumers now routinely do lots of online research. Buying a car is an example. According to a 2018 J.D.

Channels

Channels Marketing Retail How To

When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

MARCH 8, 2015

All of us are aware and sensitive, both as consumers being subjected to these deceptions, and as sales professionals. Never telling a lie, but trying to influence reactions and perceptions in a certain way. Other than those practicing these approaches, most of us would find these appalling and shameful.

eBook

eBook Health Care Direct Mail Positioning

Sales Pro Central

Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

When Are We Being Manipulative? When Is It Just Best Practice?

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