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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

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Going for Gold

Appbuddy

BT needed to resonate with pundits, players, influencers, and journalists. Klarna had to learn more about its Sneakerheads’ demographics, gender mix, and problems they are facing.

Sports 52
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When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

Never telling a lie, but trying to influence reactions and perceptions in a certain way. The mortgage and related scandals of a few years ago, some of the health care scandals we read about daily, even respected people like Brian Williams of NBC News find themselves having gone a step too far, too often.

eBook 48