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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

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When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

These bad practices make customers reluctant to pick up the phone or respond to a prospecting email. Never telling a lie, but trying to influence reactions and perceptions in a certain way. We can communicate with customers and prospects in new ways. Being focused on making our numbers, without concern for the customer.

eBook 48
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Going for Gold

Appbuddy

The third dimension is “completeness,” i.e., is there enough data to make informed decisions about prospects and customers, especially when making changes to important factors like content and tone of voice.NHS had to go beyond inspiration and understand the drivers that promote confidence and address fear of failure.

Sports 52