DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Marketing Qualified Lead Leads Lead Generation 227

Emissary

NOVEMBER 4, 2021

Attend trade shows to look for common themes and identify business issues. Most vertical marketing strategies start with content for demand generation and SEO activities. These can include emails, direct mail, customized landing pages and more. This can include: Events and networks. Don’t stop with content.

Marketing 52

Marketing Strategy Collateral Case Study 52

LeadFuze

DECEMBER 31, 2021

I would recommend three things to other sales managers: Three sales prospecting techniques are cold calling, lead generation, and referral marketing. The prospecting methods that are most effective for sales people include cold calling, networking events and trade shows. Use Direct Mail. Key Takeaways.

Prospecting 52

Prospecting Hiring Social Media Ideal Customer Profile 52

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 For example, the typical B2B prospect receives an average of 20.3

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Sam Jacobs : What advice do you give on the communication channels and engagement touchpoints companies use to get to the conversation? The problem is these channels are becoming saturated.

Scale 62

Scale Intent Data Outsourcing Services Direct Mail 62

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Sam Jacobs : What advice do you give on the communication channels and engagement touchpoints companies use to get to the conversation? The problem is these channels are becoming saturated.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49