Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. The B2B playbook is changing. Early-bird tickets expire next week. Austin’s F1 track.
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