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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The B2B playbook is changing. On owned media, digital advertising was once the name of the game.

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The Pipeline ? Work Your Cycle not the Calendar

The Pipeline

Here we are at the start of a new year, fresh faces, prospects and places to engage, and with what most would lead you to believe, a blank slate, ready to conquer sales all over again. Demand Generation. While corporate fiscal years are 12-months, and in many cases align to the 12 calendar Jan. Tibor Shanto. Add a Comment.

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Are Your Sales Enablement Initiatives Missing Something?

Miller Heiman Group

More mature disciplines offer services for a range of customer-facing professionals, including managers as well as those in service roles. Or it can be external content such as a customizable, customer-facing presentation. This includes internal content such as an industry-specific playbook or sales guide.

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The Pipeline ? ?But we're not IBM?

The Pipeline

If you are in sales and your mandate is to sell to companies within your geographical territory, you have probably faced a scenario similar to the one that follows. Their revenue is generated in traditional ways, they are able to create 1:1 relationships directly with their customers, they do not see the need for a social intermediary.

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The Pipeline ? It's Not Always Easy

The Pipeline

After all, if the VP can get by with training that does not change sales behaviour, than why can a rep take a similar view, “you wanted five face to face visits, you got five”; KPI met, sale or not. Earlier this week, I posted on two related or intersecting topics sales leaders need to manage and improve.

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How to Build Your LinkedIn Center. Social Selling 3.0

Tony Hughes

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Here is how it can work. Create an initial team of 5 of your best sales people. The Social 3.0

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The Pipeline ? Removing The Barrier From Sales ? Sales eXchange.

The Pipeline

Yes it takes work; sure it’s not always pretty, and often exposes weaknesses we don’t want to face. Yes it takes work; sure it’s not always pretty, and often exposes weaknesses we don’t want to face. in addition to presentations there were a number of vendors. All around the other vendors all were accepting credit cards, bit my man!

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