Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The B2B playbook is changing. On owned media, digital advertising was once the name of the game.
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