Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. The B2B playbook is changing. On owned media, digital advertising was once the name of the game.
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