Showpad

MAY 22, 2019

Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. It’s an ongoing process, but with an engagement tool the process will be far easier and far more effective. sales, marketing, account executives, leadership?have

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Partners in Excellence

JULY 29, 2014

Rather than investing the time and expense in developing traditional materials–white papers, brochures, flyers, etc.–we In the “old days,” we might invest in a fairly expensive direct mail program, we’d wait–a week or two. The ability to reach them quickly and cheaply has skyrocketed.

Social Media 98

Social Media Social Selling Direct Mail Media 98

DialSource

JANUARY 16, 2020

When evaluating an organization’s products, a potential buyer will independently sift through the organization’s content (blog posts, white papers, and case studies), corroborating this information against other online sources. . Sales teams need to be smarter when it comes to serving the new digital consumer.

Ideal Customer Profile 41

Ideal Customer Profile Consumer Face-to-face Objections 41

Sales Hacker

SEPTEMBER 2, 2019

Lead generation is the crucial first step in the sales process. White papers. Simply by creating content and optimizing it for organic search, lead generation can be happening 24/7, building lists that your sales reps can then use to nurture leads and drive sales. Direct mail. Case studies.

Lead Gen 82

Lead Gen Paid Content Lead Generation Sales Qualified Lead 82