Components of a Sales Readiness Platform: Automating the Last Mile of the Front Office
Mindtickle
JANUARY 16, 2020
All of which are designed to improve marketing’s ability to connect with prospects, or the productivity and effectiveness of sales reps, as well as the quality of data that is passed to the back office. In fact, any customer- or prospect-facing team member is directly responsible for bringing in revenue and building brand value.
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