Channels Education Revelation Selling Skills 
Partners in Excellence
JUNE 6, 2018
When they are buying, they leverage multiple channels for educating themselves on products/solutions. For example, learning–whether its about new products, selling skills, business/financial acumen, creativity, critical thinking…… Sales people who aren’t investing time in learning will not be competitive.
Gong.io
SEPTEMBER 19, 2018
Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching. Rather than asking customers what keeps them up at night, The Challenger Sale recommends crafting an educational sales pitch that teaches the customer what should be keeping them up at night. It’s definitely not a selling skills book.
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